More than ever before, American consumers are changing. Healthy lifestyles and diets that include nutritious foods, beverages and related products have become a fact of life.

To market to these changing consumers, many elements of what make up "successful"health brands are just now being discovered. Those products that link lifestyle experiences to the consumer quest for health knowledge and authentic ingredients at the retail level are succeeding in the noisy health and wellness arena.

OleoMed and our line of 11 products links powerfully to a very popular and authentic lifestyle acknowledged and sought by vast groups of consumers - the Mediterranean Lifestyle. The Mediterranean Lifestyle is not just the inheritance of the many ethnic groups that have direct ties to the Mediterranean; instead, it is a frame of mind, an aspiration place associated with both mythical and real cultural statements.

American aspirations toward healthier lives intersect fully with the Mediterranean Lifestyle and the OleoMed brand. Over 54% of Americans report using olive oil regularly, while over 77% of Americans buy and use dietary supplements.